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While Switzerland as a whole manages 30% of the world’s private assets, Geneva is the birthplace and capital of international asset management. It is a benchmark of excellence for other financial centres.

The success of the term of "private banking" underlines the fact that the criteria of quality that are applied to Geneva, where private banking was born 200 years ago, represent a world reference for the profession.

Geneva is where the two largest Swiss banks, the top fund managers in Europe, look after their largest assets. It is also in Geneva that an increasing number of foreign banks are now concentrating their international asset management teams. There are around 50 foreign banks in Geneva today.

This cross-fertilization is responsible for its dynamic financial activity, further stimulated by hundreds of finance companies, independent asset managers, and asset management departments of large foreign fiduciaries and brokers.


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